{"id":102,"date":"2026-03-09T20:01:26","date_gmt":"2026-03-09T18:01:26","guid":{"rendered":"https:\/\/www.goai.ro\/cursuri\/curs\/goai-curs-google-ads\/"},"modified":"2026-03-10T16:37:24","modified_gmt":"2026-03-10T14:37:24","slug":"goai-curs-google-ads","status":"publish","type":"product","link":"https:\/\/www.goai.ro\/cursuri\/curs\/goai-curs-google-ads\/","title":{"rendered":"Curs complet Google Ads 2026"},"content":{"rendered":"<p><strong>Curs Google Ads 2026<\/strong> este ghidul complet pentru crearea, gestionarea \u0219i optimizarea campaniilor de publicitate pl\u0103tit\u0103 pe platforma Google. Cursul acoper\u0103 toate tipurile de campanii, de la Search \u0219i Display p\u00e2n\u0103 la Shopping \u0219i Performance Max, cu focus pe maximizarea ROI-ului.<\/p>\n<p>Ve\u021bi \u00een\u021belege cum func\u021bioneaz\u0103 licita\u021biile Google Ads, cum s\u0103 alege\u021bi cuvintele cheie potrivite \u0219i cum s\u0103 optimiza\u021bi continuu campaniile pentru rezultate mai bune la costuri mai mici.<\/p>\n<h2>Curs Google Ads 2026<\/h2>\n<p>Google Ads este cea mai puternic\u0103 platform\u0103 de publicitate pl\u0103tit\u0103 din lume, oferind acces la miliarde de c\u0103ut\u0103ri zilnice. Utilizat corect, Google Ads genereaz\u0103 trafic calificat \u0219i conversii m\u0103surabile, cu control complet asupra bugetului.<\/p>\n<p>Cursul este structurat de la zero, dar avanseaz\u0103 rapid spre strategii avansate de optimizare folosite de profesioni\u0219tii din industrie.<\/p>\n<h2>Ce ve\u021bi \u00eenv\u0103\u021ba<\/h2>\n<ul>\n<li>Structura contului Google Ads: campanii, grupuri de anun\u021buri, cuvinte cheie \u0219i anun\u021buri<\/li>\n<li>Toate tipurile de campanii: Search, Display, Shopping, Video, App \u0219i Performance Max<\/li>\n<li>Cercetarea cuvintelor cheie \u0219i tipurile de potrivire (broad, phrase, exact)<\/li>\n<li>Crearea de anun\u021buri responsive (RSA) care genereaz\u0103 clickuri<\/li>\n<li>Strategii de licitare: Manual CPC, Target CPA, Target ROAS \u0219i Maximize Conversions<\/li>\n<li>Configurarea conversiilor \u0219i integrarea cu <a href=\"https:\/\/www.goai.ro\/cursuri\/curs\/curs-google-analytics-si-search-console\/\">Google Analytics<\/a> 4<\/li>\n<li>Remarketing \u0219i audien\u021be personalizate<\/li>\n<li>Optimizarea scorului de calitate \u0219i reducerea costului per click<\/li>\n<\/ul>\n<h2>Structura cursului<\/h2>\n<h3>Fundamente \u0219i structura contului<\/h3>\n<p>Cursul \u00eencepe cu crearea contului Google Ads \u0219i configurarea structurii corecte. Ve\u021bi \u00een\u021belege ierarhia celor 4 niveluri (cont, campanie, grup de anun\u021buri, anun\u021b) \u0219i principiile de organizare pentru o eficien\u021b\u0103 maxim\u0103.<\/p>\n<h3>Campanii Search \u0219i cuvinte cheie<\/h3>\n<p>Campaniile Search sunt baza Google Ads: apar direct c\u00e2nd utilizatorii caut\u0103 produsele sau serviciile dumneavoastr\u0103. Ve\u021bi \u00eenv\u0103\u021ba cercetarea cuvintelor cheie cu Google Keyword Planner, tipurile de potrivire \u0219i utilizarea cuvintelor cheie negative.<\/p>\n<h3>Anun\u021buri, extensii \u0219i optimizare<\/h3>\n<p>Ve\u021bi crea anun\u021buri responsive de c\u0103utare (RSA) eficiente, ve\u021bi configura extensiile de anun\u021b (sitelinks, callouts, structuredsnippets) \u0219i ve\u021bi optimiza scorul de calitate pentru costuri mai mici \u0219i pozi\u021bii mai bune.<\/p>\n<h3>Tipuri avansate de campanii \u0219i remarketing<\/h3>\n<p>Display, Shopping, Video \u0219i Performance Max completeaz\u0103 arsenalul campaniilor Google Ads. Ve\u021bi configura remarketing pentru a recupera vizitatorii care nu au cump\u0103rat \u0219i ve\u021bi crea audien\u021be personalizate pentru targetare precis\u0103.<\/p>\n<h2>Cui se adreseaz\u0103 acest curs<\/h2>\n<ul>\n<li>Antreprenori care doresc s\u0103-\u0219i promoveze afacerea online<\/li>\n<li>Speciali\u0219ti \u00een marketing digital care gestioneaz\u0103 conturi Google Ads<\/li>\n<li>Freelanceri care ofer\u0103 servicii de PPC management<\/li>\n<li>Agen\u021bii de publicitate care doresc s\u0103-\u0219i \u00eembun\u0103t\u0103\u021beasc\u0103 rezultatele<\/li>\n<\/ul>\n<h2>De ce s\u0103 alege\u021bi acest curs<\/h2>\n<p>Cursul con\u021bine exemple reale de campanii, capturi de ecran din platforma Google Ads \u0219i formule de calcul pentru principalele metrici: CTR, CPC, CPA \u0219i ROAS. Toate strategiile sunt testate \u0219i actualizate pentru 2026.<\/p>\n<p>La finalul cursului, ve\u021bi crea \u0219i gestiona campanii Google Ads profitabile, ve\u021bi \u0219ti s\u0103 interpreta\u021bi rapoartele \u0219i ve\u021bi putea optimiza continuu pentru a ob\u021bine rezultate din ce \u00een ce mai bune.<\/p>\n<h2>Cursuri complementare recomandate<\/h2>\n<p>Pentru a aprofunda cunostintele, va recomandam urmatoarele cursuri din platforma <a href=\"https:\/\/www.goai.ro\">GOAI<\/a>:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.goai.ro\/cursuri\/curs\/curs-google-analytics-si-search-console\/\">Curs Google Analytics si Search Console<\/a><\/li>\n<li><a href=\"https:\/\/www.goai.ro\/cursuri\/curs\/goai-curs-meta-ads\/\">Curs Meta Ads &#8211; Facebook si Instagram 2026<\/a><\/li>\n<li><a href=\"https:\/\/www.goai.ro\/cursuri\/curs\/goai-curs-seo-complet\/\">Curs SEO Complet<\/a><\/li>\n<li><a href=\"https:\/\/www.goai.ro\/cursuri\/curs\/curs-marketing-digital\/\">Curs Marketing Digital<\/a><\/li>\n<li><a href=\"https:\/\/www.goai.ro\/cursuri\/curs\/goai-curs-ecommerce\/\">Curs Complet E-commerce 2026<\/a><\/li>\n<li><a href=\"https:\/\/www.goai.ro\/cursuri\/curs\/curs-social-media-marketing\/\">Curs Social Media Marketing<\/a><\/li>\n<li><a href=\"https:\/\/www.goai.ro\/cursuri\/curs\/goai-curs-content-marketing\/\">Curs Content Marketing 2026<\/a><\/li>\n<li><a href=\"https:\/\/www.goai.ro\/cursuri\/curs\/goai-curs-copywriting\/\">Curs Copywriting si Content Creation<\/a><\/li>\n<li><a href=\"https:\/\/www.goai.ro\/cursuri\/curs\/curs-google-business-si-local-seo-2026\/\">Curs Google Business si Local SEO 2026<\/a><\/li>\n<li><a href=\"https:\/\/www.goai.ro\/cursuri\/curs\/curs-video-marketing-si-youtube-2026\/\">Curs Video Marketing si YouTube 2026<\/a><\/li>\n<\/ul>\n<h3>Articole si resurse utile pe goai.ro<\/h3>\n<ul>\n<li><a href=\"https:\/\/www.goai.ro\/strategii-eficiente-de-marketing-digital-pentru-afacerile-mici-in-2025\/\">Strategii de marketing digital<\/a><\/li>\n<li><a href=\"https:\/\/www.goai.ro\/generator-de-cuvinte-cheie\/\">Generator de cuvinte cheie &#8211; instrument GOAI<\/a><\/li>\n<li><a href=\"https:\/\/www.goai.ro\/strategii-eficiente-pentru-a-creste-traficul-organic\/\">Strategii pentru cresterea traficului<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p><strong>Curs Google Ads 2026<\/strong> este ghidul complet pentru crearea, gestionarea \u0219i optimizarea campaniilor de publicitate pl\u0103tit\u0103 pe platforma Google.<\/p>\n<p>Cursul acoper\u0103 toate tipurile de campanii, de la Search \u0219i Display p\u00e2n\u0103 la Shopping \u0219i Performance Max, cu focus pe maximizarea ROI-ului.<\/p>\n","protected":false},"featured_media":362,"template":"","meta":[],"product_brand":[28],"product_cat":[36],"product_tag":[],"class_list":["post-102","product","type-product","status-publish","has-post-thumbnail","product_brand-goai","product_cat-publicitate-online","entry","has-media","first","instock","downloadable","virtual","purchasable","product-type-simple"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.0 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Curs Complet Google Ads 2026 | Cursuri GOAI Romania<\/title>\n<meta name=\"description\" content=\"Curs Google Ads 2026 este ghidul complet pentru crearea, gestionarea \u0219i optimizarea campaniilor de publicitate pl\u0103tit\u0103 pe platforma Google.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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