RO-Asigurari.ro

RO-Asigurari.ro is a platform dedicated to a niche few treat seriously in Romania: malpractice and professional liability insurance.

1. About the project

The site speaks directly to the professions that need such policies: doctors, nurses, pharmacists, accountants, architects, engineers, lawyers and notaries. Each profession has its own path, because the risks and legal requirements differ considerably from one to another.

2. The challenge

Malpractice insurance is usually bought in a hurry, because a contract or a professional body demands it, and the buyer finds out what the policy covers only at the first claim. The challenge was to reverse that order: information about coverage before the payment form.

3. What we built

The platform starts from the visitor's profession and shows the coverage relevant to it, with separate forms per category. The activity is carried out as an authorised insurance brokerage assistant, with the registration number displayed publicly on the site, as the sector's regulation requires.

Technically, the project uses the same technical foundation as other insurance platforms, with server-side rendering for correct indexing and a request flow that reaches a human consultant rather than an automated reply.

4. The outcome

A site built around a single niche, with separate paths per profession and the compliance side shown in plain sight. The project was launched in the summer of 2026 and continues to be developed on specialised content.