Avanta.ro
Avanta Medical Centre is a premium healthcare provider in Romania, combining an ultra-modern medical analysis laboratory with a sample collection point and a clinic staffed by experienced specialists. Their aim is to shorten the process of checking your health, giving clear diagnoses and effective treatment through multidisciplinary work.
The main services and products include:
- Laboratory tests: haematology, biochemistry, allergology, immunology, microbiology, molecular biology and specialist panels
- Home sample collection and infusion treatments (vitamin and mineral cocktails for energy)
- Medical specialities: general and internal medicine, paediatrics, endocrinology, dermatology, gynaecology, ENT, nutrition and urology
- Specialist tests: Covid-19 RT-PCR, SARS-CoV-2 antibodies (IgG/IgM), rapid RSV test for seasonal infections
- Test packages for families, and the Voucher Materna Bucharest programme for pregnant women
Challenges
- A limited online presence beforehand, which made it hard to reach patients looking for premium healthcare
- Intense competition in private healthcare, with large clinics running well-developed platforms
- The need to communicate the selling points clearly: an integrated lab and clinic, modern technology, home collection and the Voucher Materna partnership
- A varied audience, from patients of all ages to families and pregnant women, calling for an intuitive, accessible design
- Lead generation through online booking and contact forms
- SEO for terms such as "medical tests Bucharest", "home sample collection" and "rapid RSV test"
The solution
We ran a full web development process focused on function and conversion, in these stages:- Analysis and planning: assessing needs, then wireframes built around the selling points, with a clear structure: Home, Services, Medical Tests, Booking, Contact
- Design and UX
- A clean, medical palette (white, blue, green) to convey trust and cleanliness
- Fully responsive, optimized for mobile, since patients book from anywhere
- Interactive sections: an online calculator for tests and prices, plus galleries of the equipment
- Key features
- Online booking with operator confirmation, a contact form and a home collection option
- Detailed presentation of services, packages and specialist tests such as SARS-CoV-2 antibodies and RSV
- Testimonials and a dedicated Voucher Materna section, for credibility
- SEO
- On-page: titles, meta descriptions and headings built around keywords such as "premium medical tests" and "endocrinology clinic Bucharest"
- Sitemap, fast loading, and a blog with useful articles, for example on the benefits of infusion vitamins
- Testing and launch: compatibility, security (GDPR compliant), and training on administering the site
Results
In the first 6 to 9 months after launch:- Organic traffic up 160%
- More than 4,000 unique visitors a month from relevant searches
- Top 10 Google positions for key terms such as "home sample collection Bucharest" and "SARS-CoV-2 antibody test"
- Online bookings and home collection requests up 35%
- Bounce rate under 45%, average time on site around 2.5 minutes
- Positive feedback on how easy the site is to navigate and how clear the information is, which builds patient trust
- Estimated impact: 25% to 40% growth in patients and service usage in the first year
Conclusion
The website at https://avanta.ro turned Avanta Medical Centre into an accessible digital hub, improving both visibility and day-to-day efficiency. Useful features and solid SEO bring in new patients and make premium healthcare easier to reach.We continue to work together on updates and campaigns. If your medical centre needs an online presence that performs, get in touch.
Built by the SEO GO team, specialists in medical websites, SEO and lead generation for healthcare.
