Aluco.ro

Case study: SEO for Aluco.ro, 265% organic traffic growth in 12 months

1. About the client

Aluco.ro is an online store specialising in aluminium profiles and joinery accessories, built in-house by our company, GOAI Promovare of Alba Iulia. The site carries a complete range of aluminium profiles for doors, windows, fences, facades, pergolas and canopies, together with the essential accessories (hinges, handles, rollers, hardware, silicone, polyurethane foam and more), focused on quality and on professional solutions for builders and installers.

Main products and categories:

Aluminium profiles (for PVC and aluminium joinery, fences, balustrades, pergolas, canopies)
Hardware and accessories (hinges, locks, handles, rollers, corner joints, spacers)
Sealing and finishing products (silicone, PU foam, double-sided tape, sealing profiles)
Systems for sliding doors, curtain walls, facades and aluminium structures
Specialist accessories (automatic door mechanisms, integrated LED profiles, bespoke solutions)

Starting position, at launch in 2024:

Minimal organic traffic: under 280 visits a month
Little visibility on niche B2B and B2C searches such as "aluminium profiles for fencing", "PVC joinery hardware Romania" and "neutral exterior silicone"
Competition from large suppliers (Dedeman, Hornbach, Alumil, Reynaers) and specialist online stores
A new platform with limited on-page work, no technical content and weak backlinks

Main objectives: grow organic traffic, rank for technical aluminium and hardware keywords, and increase sales to builders, installers and end customers, focused on the Romanian market, locally in Alba Iulia and nationally.

2. The strategy

We applied a full SEO strategy, adapted to the 2025-2026 Google algorithms, with the emphasis on detailed technical content, E-E-A-T, and optimization for product and long-tail searches in the construction niche. It ran in three phases:

Phase 1: technical and on-page audit (first 3 months)

Detailed SEO audit: speed, Core Web Vitals and a clear, category-led URL structure
Rewritten titles and meta descriptions, for example "Aluminium profiles for fences and balustrades, premium quality | Aluco.ro"
Schema.org for Product, Offer, HowTo, FAQ and BreadcrumbList
Image optimization (technical alt text, WebP, lazy loading) and content aimed at featured snippets

Phase 2: content and link building (months 4 to 8)

A blog and technical guides section with more than 45 articles, such as "How to choose the right aluminium profiles for your fence", "Fitting PVC hardware step by step" and "Neutral silicone compared with acidic silicone"
Sustainable link building: our own network of 120+ sites, plus guest posts on Romanian construction, architecture and home improvement blogs
Local SEO: optimization for regional searches around Alba Iulia, Cluj and Sibiu, with Google Business Profile integration and structured data for the warehouse

Phase 3: monitoring and continuous work (months 9 to 12)

Monthly Google Analytics and Search Console reporting
UX improvements: advanced product filters, live chat, PDF installation guides, reviews from professional customers
Adjustments driven by seasonal patterns, such as the spring and summer rise in fencing and pergolas, and by Google updates

3. Results after 12 months

The results were measured through Google Analytics and Search Console. Here are the key charts.

Chart 1: monthly organic traffic

Growth from roughly 280 visits a month to roughly 1,020 (+265%)

Organic traffic chart for Aluco.ro

The blue line shows the growth in monthly organic traffic.

Chart 2: domain authority (Ahrefs estimate)

From 11 to 33 over 12 months

Domain authority chart for Aluco.ro

The green line shows the progress in domain authority.

Chart 3: monthly sales, profile and accessory units

Growth from roughly 120 to roughly 380 units a month (+216%)

Sales chart for Aluco.ro

The red line shows the growth in aluminium and hardware sales.

4. Conclusion and lessons

Aluco.ro shows how technical SEO and specialist content can lift a niche aluminium and hardware store into a genuine supplier for builders and installers in Romania. As an in-house project of GOAI Promovare in Alba Iulia, it demonstrates our work in B2B construction niches, local SEO and detailed technical content.

Key lessons:

Installation guides and technical specifications build authority with professional buyers
Local SEO and link building in builder communities bring qualified traffic and B2B conversions
Working with the construction calendar, alongside good filters, lifts sales at peak times

If you would like similar results for your business, ask us for a free SEO audit today.

Contact: 0754 308 781 | contact@goai.ro

A project by GOAI Promovare, specialists in SEO and construction eCommerce, based in Alba Iulia.