CardoilAvantaj.ro

Cardoil Avantaj is an innovative transport and fuel broker in Romania, active since 2010 and specialising in integrated solutions for hauliers and companies running large fleets.

The company combines freight transport services, through its Cardoil Expedition division, with fuel cards that carry significant discounts at the main suppliers in Romania.

The main services and advantages include:

• Fuel cards with discounts at Lukoil, Rompetrol, MOL, Gazprom, OMV, Petrom, UTA and other stations
• The Gestcom Oil online platform, for tracking consumption, prices and costs in real time
• Automatic cost control through email and SMS notifications (refuelling, credits, balances, invoices)
• A single monthly invoice for all refuelling, whichever supplier it came from
• Freight forwarding for national and international transport, with modern fleets
• A strategic partnership with Coface for certificates that unlock further savings

The project set out to build a professional website that would explain the concept clearly, highlight the discounts and cost control, generate leads through quote request forms, and position Cardoil Avantaj as a partner hauliers and high fuel-consumption businesses can rely on.

Challenges

• A competitive market in fuel cards and transport brokerage, with large players such as Edenred, Sodexo and UTA
• The need to explain several benefits at once (discounts, control, single invoice, notifications) simply and convincingly
• A B2B audience of fleet managers, finance directors and hauliers, wanting content that is technical but readable
• Presenting partners and suppliers visually, with many logos, without cluttering the site
• Generating qualified leads through the fuel card quote form
• SEO for searches such as "fuel discounts Romania", "fuel card for hauliers" and "diesel card discounts"
• Transparency and trust, through genuine testimonials from customers such as NIS PETROL, Mercedes-Benz and Coface

The solution

We built a modern website aimed at conversion and lead generation, with these main components:

1. Analysis and strategy: focused on the selling points, discounts plus cost control plus a single invoice, with a clear structure and a section for each service
2. Professional design and UX
   • A clean, corporate look with cues of reliability: dark blue, grey, and orange accents for energy and fuel
   • Fully responsive, for desktop and mobile alike, since many managers check on the move
   • A homepage with a strong banner, "Your transport and fuel broker", and a visible call to action for a quote
   • Dedicated sections: Services, Suppliers (with logos), the Coface partnership, and customer testimonials
3. Key features
   • A dedicated "Request a fuel card quote" form with the relevant fields: monthly consumption, company details
   • A clear presentation of the Gestcom Oil platform and the automatic notifications
   • Supplier and partner logos integrated for credibility
4. SEO and performance
   • On-page work: titles, meta descriptions and headings built around long-tail keywords such as "fuel discounts for hauliers" and "fuel card single invoice"
   • A logical structure, a sitemap, and good load speed
   • Informative content that answers the questions hauliers actually ask

The project took roughly 7 to 9 weeks, including testing and adjustments based on the client's feedback.

Results

In the first 6 to 9 months after launch:

• Organic traffic up 140% to 180% on the previous period
• Good Google positions for terms such as "fuel card discounts Romania", "diesel discounts transport" and "fuel broker for fleets"
• A significant number of qualified leads through the quote form, with monthly consumption stated
• High engagement on the service and testimonial pages, a sign of growing trust
• Positive feedback from existing customers, reinforcing the image of a professional partner
• An estimated 20% to 35% indirect contribution in the first year to growth in the client portfolio and transaction volume

Conclusion

The website at https://cardoilavantaj.ro became an essential tool for presenting the business and generating new business, turning an innovative concept (discounts, digital control and a single invoice) into an online presence that is clear, credible and effective.

By focusing on concrete benefits for hauliers, alongside solid SEO, the site brings in qualified leads continuously and supports the company's steady growth.

We continue to support updates, seasonal campaigns and expansions. If your business works in transport, logistics or fleet management and you want an online presence that generates real savings for your customers, let's talk.

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Built by the SEO GO team: high-performing B2B websites, lead generation and dedicated SEO for the transport and energy sectors.