Saltim

Case study: SEO for Saltim.ro, 200% organic traffic growth in 12 months

1. About the client

Saltim.ro is an online store specialising in sleep and wellbeing products, built in-house by our company, GOAI Promovare of Alba Iulia. The site carries a varied range, including:

Mattresses (Mediflex SPINE HEALTH, S8 FLEXI SPRING, Askona ORIGINAL PRO)
Sofas and bedroom furniture
Pillows, duvets and textiles
Wellbeing products: massage gadgets, humidifiers and air purifiers, massage chairs, home fragrances

Starting position, at launch in 2024:

Low organic traffic: under 300 visits a month
No visibility on competitive searches such as "orthopaedic mattresses" or "massage chairs"
Competition from large retailers like eMAG and Jysk
A new platform with minimal on-page work, no blog content and weak backlinks

Main objectives: grow organic traffic, improve Google rankings for niche keywords and increase sales through better conversion, with a focus on the Romanian market.

2. The strategy

We applied a full SEO strategy, adapted to the 2025-2026 Google algorithms, with the emphasis on AI semantics, E-E-A-T and technical work. It ran in three phases:

Phase 1: technical and on-page audit (first 3 months)

Detailed SEO audit: load speed, Core Web Vitals and duplicate content all addressed
Rewritten titles and meta descriptions, for example "Orthopaedic mattresses with free delivery | Saltim.ro"
Schema.org for products (Product, Offer, Review, FAQ)
Image optimization, alt text, and structure suited to AI answers

Phase 2: content and link building (months 4 to 8)

An active blog: more than 30 articles, such as "How to choose the right mattress for back problems" and "The benefits of a massage chair at home"
Natural link building: our own network of 120+ sites, plus guest posts on Romanian health and home blogs
Local SEO: optimization for regional searches such as "mattresses Alba Iulia", with structured location data

Phase 3: monitoring and continuous work (months 9 to 12)

Monthly Google Analytics and Search Console reporting
UX additions: live chat, customer reviews, mobile app integration
Website security, and adjustments driven by real-time feedback

3. Results after 12 months

Organic traffic: up 200%, from roughly 300 to roughly 900 visits a month on average
Rankings: top 5 for niche keywords such as "Askona mattresses Romania", "affordable massage chairs", "orthopaedic pillows"
Domain authority: from 10 to 30 (Ahrefs estimate)
Conversions: conversion rate up 100%, from 0.8% to 1.6%; monthly sales up 150%
Other metrics: bounce rate down 35%, from 70% to 45%; featured snippets for more than 20 queries
ROI: paid for itself in 5 months, at an estimated 5:1

A white-hat approach with no penalties, helped by selling points such as free delivery over 1,500 lei and 30-day returns.

4. Conclusion and lessons

Saltim.ro shows how targeted SEO can lift a niche eCommerce site into the top organic results. As an in-house project of GOAI Promovare in Alba Iulia, it demonstrates our approach to sustainable growth.