ApisAlba.ro

Case study: SEO for Apisalba.ro, 280% organic traffic growth in 12 months

1. About the client

Apisalba.ro is an online store specialising in natural honey and genuine bee products, built in-house by our company, GOAI Promovare of Alba Iulia. The site sells raw honey, polyfloral and single-flower varieties (acacia, lime, rapeseed, honeydew, raspberry and others), propolis, raw pollen, honeycomb, royal jelly and other fully natural bee products, straight from the apiary in Alba Iulia.

Main products and categories:

• Natural honey (polyfloral, acacia, lime, rapeseed, honeydew, raspberry, wild acacia)
• Bee products (raw propolis, raw pollen, honeycomb, royal jelly, propolis tincture)
• Blends and spreads (honey with walnuts, cinnamon, ginger, propolis, turmeric)
• Gifts and packages (gift sets, festive boxes, honey in personalised jars)
• Seasonal and limited products (fir honeydew honey, wild raspberry honey)

Starting position, at launch in 2024:

• Minimal organic traffic: under 250 visits a month
• Little visibility on niche searches such as "natural honey Alba Iulia", "raw acacia honey" and "buy raw propolis online"
• Competition from large retailers (eMAG, supermarkets) and other apiaries selling online
• A new platform with limited on-page work, no active blog and weak backlinks

Main objectives: grow organic traffic, rank for honey and bee product keywords, increase online sales across Romania with national delivery, and build trust in the authenticity and local quality of the products.

2. The strategy

We applied a full SEO strategy, adapted to the 2025-2026 Google algorithms, with the emphasis on educational content about health benefits, E-E-A-T, and optimization for local and niche searches. It ran in three phases:

Phase 1: technical and on-page audit (first 3 months)

• Detailed SEO audit: speed, Core Web Vitals and a clean URL structure
• Rewritten titles and meta descriptions, for example "Raw acacia honey, straight from the apiary | Apisalba.ro"
• Schema.org for Product, Offer, FAQ, LocalBusiness and HowTo
• Image optimization (descriptive alt text, WebP, lazy loading) and content aimed at featured snippets

Phase 2: content and link building (months 4 to 8)

• A blog with more than 40 articles, such as "Raw honey compared with pasteurised honey", "How to tell genuine natural honey" and "Healthy recipes with propolis and raw pollen"
• Sustainable link building: our own network of 120+ sites, plus guest posts on Romanian health, nutrition and lifestyle blogs
• Local SEO: optimization for regional searches around Alba Iulia and Transylvania, with Google Business Profile integration and structured data for the apiary

Phase 3: monitoring and continuous work (months 9 to 12)

• Monthly Google Analytics and Search Console reporting
• UX improvements: live chat, product filters, customer reviews, newsletter sign-up with seasonal offers
• Adjustments driven by seasonal patterns, such as the winter rise in immunity-related honey, and by Google updates

3. Results after 12 months

The results were measured through Google Analytics and Search Console. Here are the key charts.

Chart 1: monthly organic traffic

Growth from roughly 250 visits a month to roughly 950 (+280%)

The blue line shows the growth in monthly organic traffic.

Chart 2: domain authority (Ahrefs estimate)

From 10 to 32 over 12 months

The green line shows the progress in domain authority.

Chart 3: monthly sales, honey units

Growth from roughly 80 to roughly 300 units a month (+275%)

The red line shows the growth in bee product sales.

4. Conclusion and lessons

Apisalba.ro shows how SEO combined with genuine content about health and nature can turn a local apiary shop into a nationally recognised brand. As an in-house project of GOAI Promovare in Alba Iulia, it demonstrates our work in natural food niches, local SEO and educational content.

Key lessons:

• Educational content about benefits, plus recipes, builds trust and strong organic traffic
• Local SEO plus transparency (our own apiary, quality testing) wins top positions in regional searches
• Playing to the seasons, such as immunity in winter, and to gifting, lifts sales at the key moments

If you would like similar results for your business, ask us for a free SEO audit today.

Contact: 0754 308 781 | contact@goai.ro

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A project by GOAI Promovare, specialists in SEO and natural product eCommerce, based in Alba Iulia.