Pompe.com.ro

Case study: SEO for Pompe.com.ro, 245% organic traffic growth in 12 months

1. About the client

Pompe.com.ro is an online store specialising in hydraulic pumps, electric pumps and accessories for irrigation, water supply, drainage, swimming pools and industrial applications, built in-house by our company, GOAI Promovare of Alba Iulia. The site carries a wide range of quality pumps (submersible, surface, centrifugal, for wells, pools and constant pressure), with a focus on energy-efficient, durable solutions for agriculture, construction, the home and industry.

Main products and categories:

• Submersible pumps (for deep wells, drainage, waste water, pools)
• Surface pumps (centrifugal, self-priming, jet, multistage)
• Constant pressure systems and complete booster sets
• Electric pumps for irrigation and agriculture (sprinkler and drip systems)
• Essential accessories (pressure switches, expansion vessels, fittings, cables, float switches)
• Industrial pumps, and pumps for dirty and abrasive water

Starting position, at launch in 2024:

• Minimal organic traffic: under 320 visits a month
• Little visibility on niche searches such as "submersible well pump Romania", "affordable agricultural irrigation pumps" and "constant pressure booster set"
• Competition from large retailers (Dedeman, eMAG, Hornbach) and from specialist suppliers
• A new platform with limited on-page work, no technical content and weak backlinks

Main objectives: grow organic traffic, rank for pump and irrigation keywords, and increase online sales to farmers, builders and homeowners, focused on the Romanian market, locally in Alba Iulia and nationally.

2. The strategy

We applied a full SEO strategy, adapted to the 2025-2026 Google algorithms, with the emphasis on technical content and practical guides, E-E-A-T, and optimization for product and long-tail searches in the plumbing and hydraulics niche. It ran in three phases:

Phase 1: technical and on-page audit (first 3 months)

• Detailed SEO audit: speed, Core Web Vitals and a clear, category-led URL structure
• Rewritten titles and meta descriptions, for example "Submersible well pumps, premium quality | Pompe.com.ro"
• Schema.org for Product, Offer, FAQ, HowTo and BreadcrumbList
• Image optimization (technical alt text, WebP, lazy loading) and content aimed at featured snippets

Phase 2: content and link building (months 4 to 8)

• A blog and guides section with more than 45 articles, such as "How to choose the right submersible pump for the depth of your well", "Installing a booster set step by step" and "Pumps for agricultural irrigation: which type to choose in 2025"
• Sustainable link building: our own network of 120+ sites, plus guest posts on Romanian agriculture, construction, plumbing and DIY blogs
• Local SEO: optimization for regional searches around Alba Iulia, Cluj and Arad, with Google Business Profile integration and structured data for the warehouse

Phase 3: monitoring and continuous work (months 9 to 12)

• Monthly Google Analytics and Search Console reporting
• UX improvements: advanced product filters (flow rate, depth, power), live chat, video installation guides, customer reviews
• Adjustments driven by seasonal patterns, such as the spring and summer rise in irrigation and well pumps, and by Google updates

3. Results after 12 months

The results were measured through Google Analytics and Search Console. Here are the key charts.

Chart 1: monthly organic traffic

Growth from roughly 320 visits a month to roughly 1,100 (+245%)

The blue line shows the growth in monthly organic traffic.

Chart 2: domain authority (Ahrefs estimate)

From 11 to 33 over 12 months

The green line shows the progress in domain authority.

Chart 3: monthly sales, pump and accessory units

Growth from roughly 110 to roughly 370 units a month (+236%)

The red line shows the growth in pump and accessory sales.

4. Conclusion and lessons

Pompe.com.ro shows how targeted SEO and practical content can turn a niche hydraulic pump store into a genuine supplier for farmers, builders and homeowners in Romania. As an in-house project of GOAI Promovare in Alba Iulia, it demonstrates our work in technical equipment niches, local SEO, and educational content that converts through the season.

Key lessons:

• Installation guides and advice on choosing a pump build trust and qualified traffic
• Local SEO paired with seasonal optimization (irrigation in spring and summer) lifts sales at peak times
• Good filters and real technical support drive retention and word of mouth

If you would like similar results for your business, ask us for a free SEO audit today.

Contact: 0754 308 781 | contact@goai.ro

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A project by GOAI Promovare, specialists in SEO and technical eCommerce, based in Alba Iulia.