Tomu.ro, a general online store built in PHP
Tomu.ro is an online store carrying general merchandise, built in PHP with an emphasis on speed, stability and a structure that is easy to extend.The site was designed to support a varied product catalogue and to allow categories, product pages and commercial elements to be managed efficiently.
The structure is built for fast navigation and a clear experience for the visitor. The key concerns were organising products sensibly, showing the important information on product pages, and keeping the path to purchase easy to follow.
On the optimization side, the project was built with attention to an SEO-friendly structure, clean URLs, category pages that can be optimized, filtering options, and an architecture that leaves room for editorial content to grow organic visibility.
Tomu.ro is an example of an eCommerce project built in PHP, aimed at scale, efficient administration and performance, and suited to an online store that wants to widen its range and strengthen its position in Google.
Case study: SEO for Tomu.ro, 150% organic traffic growth in 12 months
1. About the client
Tomu.ro is a general online store built in-house by our company, GOAI Promovare, offering a wide range of affordable, good-quality products. The site covers categories such as:- Electronics and phones
- Clothing and handbags
- Perfumes and cosmetics
- Mattresses and home products (Askona partner)
- Natural honey (Apis Alba partner)
- Jewellery, toys, automotive and much more
- Minimal organic traffic: under 500 organic sessions a month
- No domain authority and no optimized content
- Strong competition from eMAG, OLX, FashionDays and others
- An inactive blog, a weak backlink profile, on-page technical problems
2. The strategy
We applied a full SEO strategy, adapted to the 2025-2026 Google algorithms, with the emphasis on AI semantics and E-E-A-T. It ran in three phases:Phase 1: technical and on-page audit (first 3 months)
- Full SEO audit, then fixes for duplicate content, speed and Core Web Vitals
- Rewritten titles and meta descriptions, aimed at long-tail keywords
- Schema.org implementation (Product, Offer, BreadcrumbList, FAQ)
- Semantic optimization for AI answers and featured snippets
Phase 2: content and link building (months 4 to 8)
- Blog development: more than 25 substantial articles (mattress guides, perfumes, natural honey)
- Sustainable link building: guest posts on relevant Romanian blogs
- Local SEO: optimization for regional searches and structured location data (Alba Iulia)
Phase 3: monitoring and continuous work (months 9 to 12)
- Monthly Google Analytics and Search Console reporting
- Live chat, customer reviews and website security added
- Adjustments driven by real data and by Google updates
3. Results over 12 months, in 2025 and 2026
- Organic traffic: up 150%, from roughly 500 to roughly 2,250 organic sessions a month on average (Google Analytics)
- Rankings: top 10 for niche keywords such as "cheap Armaf perfumes", "Askona mattresses Romania", "natural honey 1kg"
- Domain Rating (Ahrefs): from 15 to 35
- Conversions: conversion rate up 80%, from 1% to 1.8%; monthly sales up 120%
- Other metrics: bounce rate down 30%, from 65% to 45%; time on site up 40%
- ROI: the investment paid for itself in 6 months, at an estimated 4:1
4. Conclusion and lessons
Tomu.ro shows how a tailored SEO strategy, focused on quality and adapted to AI, can turn a new store into a real competitor on the Romanian market. Running it in-house validated our current methods and gave us a concrete example to show clients.Key lessons:
- Quality content plus an active blog is essential for E-E-A-T
- Sustainable link building from our own relevant sources pays off over the long term
- Continuous monitoring and adapting to Google updates is what keeps results stable
Contact: 0754 308 781 | contact@goai.ro
A project by GOAI Promovare, specialists in professional SEO and sustainable organic growth.
